COURSE CURRICULUM

The Digital Media BA (Hons) degree is structured to develop students’ technical, creative, and analytical skills across three years of advanced study. In Year 1, students gain a solid foundation in digital media production and design, covering modules such as 2D Computer Animation, 3D Modelling and Texturing, Digital Imaging, Game Design, Interaction Design, Moving Image Practice, Digital Skills, and Writing and Research Skills. These modules establish core competencies in multimedia creation, interactive design, and communication. Year 2 focuses on applied and specialised areas, including Augmented Reality Design, Creative Coding, Motion Branding, Social Media Strategies, Web Design, Digital Project Management, Documentary Photography, Film and TV Industry Studies, Podcast Production and Sonic Branding, Popular Music History, Styling and Journalism, and Introduction to Screenwriting. This year develops practical production skills, industry awareness, and the ability to manage complex digital projects. In Year 3, students consolidate their learning through advanced creative and research modules, including App Design, Creative Practice and Research Dissertation Projects, Virtual Reality Design, UX Design, Digital Video Post Production, Documentary Filmmaking, Audio Plug-in Coding, Graphical Communications, and career-focused modules such as Media Industry Careers and Career Development Learning. Students also explore media theory and culture through modules on Urban Media, Postcolonial Cinema, Queer Media, Arts, Culture and Lifestyle Journalism, and Interaction Design for Non-Humans. The program ensures graduates are equipped with a comprehensive skillset, professional readiness, and a strong portfolio for careers across the digital media and creative industries.