COURSE CURRICULUM

The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a comprehensive blend of business and marketing expertise, preparing students for careers in the dynamic digital business environment. In the first year, students build a foundation in academic skills, digital literacy, economics, accounting and finance, global business management, media communications, and marketing fundamentals. The second year focuses on practical and analytical skills, with modules covering media production management, business research, practical digital marketing skills, business analytics, and understanding the digital consumer, alongside employability skills to enhance career readiness. Optional modules and study abroad opportunities, including a semester or full year at partner universities, as well as a sandwich placement year, provide valuable international exposure and professional experience. In the final year, students advance their knowledge with modules in sustainable futures, global marketing, strategic management, digital marketing, integrated marketing communications, and business consultancy, applying theory to real-world scenarios. The program combines theoretical learning, practical application, and professional development, equipping graduates with the skills, confidence, and global perspective to succeed in digital marketing, business management, and related fields. Opportunities for placements and international study also enhance employability, giving students experience that is highly valued by employers and supporting a strong start to their professional careers.