COURSE CURRICULUM

This marketing degree offers a comprehensive blend of theoretical knowledge and practical skills across three years. In the first year, students build a solid foundation through core modules such as academic skills and digital literacy, principles of marketing, business market research, consumer behaviour, branding, and the fundamentals of business and management. These modules develop essential analytical, communication, and strategic thinking skills while introducing key marketing concepts. The second year advances practical and applied marketing skills through core modules like media production management, experiential marketing, practical digital marketing skills, strategy for marketers, retail and services marketing, and employability skills, which enhance professional readiness. Students also have the option of a sandwich year, allowing them to gain real-world marketing experience through a work placement. The third year focuses on advanced and specialized areas, including consumer psychology and decision making, global marketing, data analysis and application, digital marketing, marketing consultancy projects, and integrated marketing communications. This structure ensures that students not only understand marketing theory but also learn to apply it in real-world contexts, analyze data to drive strategy, and develop skills necessary for effective communication, problem-solving, and consultancy. Overall, the program equips graduates with the expertise and confidence to pursue a wide range of careers in the dynamic field of marketing.