COURSE CURRICULUM

The curriculum includes core modules such as Digital Marketing Strategy, Consumer Behaviour in the Digital Age, Social Media and Content Marketing, Search Engine Marketing and Analytics, and Digital Campaign Planning. Students will also undertake a Research Methods module to develop skills in data analysis and market research, culminating in a Digital Marketing Project or dissertation. Elective options may include topics like E-commerce Strategies, Mobile Marketing, and Emerging Technologies in Marketing. The program integrates practical workshops, guest lectures from industry professionals, and hands-on experience with tools like Google Analytics, SEO software, and social media platforms. Assessment methods include reports, presentations, portfolios, and exams, ensuring a comprehensive understanding of both theoretical concepts and practical applications in digital marketing.