COURSE CURRICULUM

The curriculum includes foundational modules in marketing principles, digital media, and consumer behavior in Year 1. Year 2 advances to specialized topics like digital analytics, social media strategy, content marketing, and SEO/SEM. Students also study web design, e-commerce, and market research methods. In Year 3, advanced modules cover digital strategy, campaign management, data-driven decision making, and emerging trends like AI in marketing. The program includes a professional work placement, a final year project or dissertation, and elective options in areas such as international marketing or entrepreneurship. Assessments involve reports, presentations, portfolios, and exams, with an emphasis on real-world application through case studies and group projects.