COURSE CURRICULUM

This business-focused program offers a comprehensive overview of key areas essential for effective management and strategic decision-making. In the Contemporary Marketing module, students build a strong foundation in modern marketing principles and theories, enabling them to pursue specialised areas such as international or services marketing.Management, People & Organisations focuses on understanding human behaviour within organisations. It explores the dynamics of organising and managing people, offering critical perspectives on leadership, motivation, and organisational structure.Managing Financial Resources equips students with a thorough understanding of accounting and financial principles, essential for supporting strategic business decisions in both private and public sector organisations.Corporate Strategy introduces students to strategic thinking and planning, developing their ability to analyse complex business environments, make high-level decisions, and apply strategic competencies to real-world scenarios.Operations & Logistics Management covers key aspects of entrepreneurship, including the challenges of launching start-ups, entrepreneurial behaviour, and small business management. It encourages critical evaluation of business models and practical insights into managing operations and logistics.The Risk Management module develops the ability to identify, assess, and manage risks across various business functions. Students gain insights into creating strategies that minimise threats while maximising opportunities in an uncertain business environment.Overall, this program equips students with the knowledge and skills needed for effective business leadership, with a balanced focus on theoretical understanding and practical application across various functional areas.