COURSE CURRICULUM

This program provides a comprehensive education in modern business practices, with a focus on strategic management, marketing, finance, and global operations. The Contemporary Marketing module develops a deep understanding of current marketing principles and theories, preparing students to specialise in areas such as international or services marketing.Corporate Strategy equips students with strategic thinking capabilities, teaching them how to analyse complex environments, make informed decisions, and develop long-term organisational strategies. This is complemented by Managing Financial Resources, which introduces critical accounting and finance principles that support sound decision-making and effective financial management in both public and private sectors.The Management, People & Organisations module examines how human behaviour influences organisational performance. It explores leadership, motivation, organisational structures, and the dynamics of managing people, helping students understand the core functions of effective team and organisational management.Global Business Strategy expands on these foundations by focusing on how businesses operate across international borders. Students explore strategic planning in a global context, addressing the complexities multinational and global organisations face. The module covers strategic analysis, formulation, and implementation across different functions and cultural contexts. It also introduces analytical tools and frameworks used in crafting competitive strategies for both private and not-for-profit organisations.Overall, the program offers a solid foundation in strategic and operational management, preparing students for leadership roles in diverse organisational and international settings.