COURSE CURRICULUM

This business and management program offers a well-rounded foundation in key areas essential for navigating complex organisational environments, with a particular emphasis on people, marketing, strategy, human resources, and finance. The module on Management, People & Organisations introduces students to the core concepts of organisational behaviour and management theory, enabling a critical understanding of how individuals and groups function within business structures. Students explore the dynamics of leadership, motivation, culture, and organisational design, developing insights that are directly relevant to managing human activity effectively.Contemporary Marketing builds on this by exploring the evolving principles that define modern marketing practices. It addresses current trends and challenges in areas such as digital marketing, consumer behaviour, and global competition, laying the groundwork for progression into more specialised marketing disciplines. In parallel, the Key Principles of HRM module provides essential knowledge about human resource management functions including recruitment, performance management, employment law, and employee relations. This is expanded further in Comparative HRM, where students investigate how different national and cultural contexts influence HR practices, equipping them with a global perspective on workforce management.Corporate Strategy is central to the development of strategic thinking, encouraging students to assess and respond to business environments with analytical and decision-making tools. This module fosters a high-level understanding of how organisations achieve long-term objectives, manage change, and build competitive advantage. Finally, Managing Financial Resources offers the financial literacy needed to interpret accounts, manage budgets, and make sound investment decisions. It provides critical insights into accounting and finance within both public and private sectors, reinforcing the importance of financial acumen in effective management.Altogether, this suite of modules cultivates an integrated understanding of business operations, combining analytical and practical approaches to managing people, resources, and strategic priorities in diverse and changing organisational contexts.