COURSE CURRICULUM

This hospitality program provides a comprehensive understanding of the industry through theoretical, practical, and research-driven lenses. It begins with Exploring Hospitality, where students analyse the historical development of hospitality and consider its future in light of economic, cultural, and global shifts. This foundation allows for a broader understanding of how the industry must evolve to remain competitive and relevant. Marketing the Hospitality Experience builds on this by examining how businesses create meaningful experiences and communicate value to consumers, using case studies to illustrate effective branding and engagement strategies. Hospitality Operations Management offers a critical look at the day-to-day functions of hospitality businesses, focusing on evidence-based solutions to contemporary operational challenges. The Human Resource Management module encourages students to interrogate mainstream theories and practices, particularly in international contexts, considering how people management can enhance service delivery and organisational culture. Developing Strategy takes a forward-looking approach, equipping students with tools to craft strategies that embrace disruption and complexity, essential for leadership in today’s unpredictable hospitality landscape. A unique feature of the course is the Consultancy Project, which allows students to partner with industry clients and work on live strategic issues, providing real-world experience and enhancing employability. Research Methods supports students in developing the necessary skills to undertake independent research, which culminates in the Research Project. Here, students apply what they have learned to a self-directed study, exploring a relevant issue in depth and demonstrating critical analysis, methodological rigour, and original thinking. Together, these modules prepare students for leadership and strategic roles in the global hospitality sector, blending academic insight with practical experience and forward-thinking innovation.