COURSE CURRICULUM

The hospitality management program offers a diverse range of modules that provide students with the knowledge and skills needed to thrive in the hospitality industry. "Exploring Hospitality" encourages students to examine the history, theories, and future of the sector, helping them understand the factors influencing both international and local businesses. By studying these drivers, students can identify the strategies necessary for the industry to evolve and succeed in the 21st century. "Marketing the Hospitality Experience" focuses on the communication strategies used by hospitality businesses to create memorable experiences for their customers. Through case studies and theoretical exploration, students will learn how to enhance customer value and engagement. "Hospitality Operations Management" tackles the practical aspects of managing operations in a hospitality context, looking at current and future challenges and the role of evidence-based solutions in addressing them. "Human Resource Management" takes a critical approach to managing human resources, focusing on the applicability and usefulness of HR models in the international hospitality sector. "Developing Strategy" provides insight into how hospitality organizations can adapt to disruption and complexity by continuously evaluating and developing strategic approaches. The "Consultancy Project: Hospitality Business in Society" module offers students the opportunity to work with an industry partner to address a real-world strategic issue. "Research Methods" equips students with the skills to plan and execute research projects, preparing them for their final "Research Project," where they produce an in-depth, comprehensive analysis on a topic of their choice within the hospitality field. This program combines theoretical insights with practical applications, preparing graduates for leadership roles in the dynamic hospitality industry.