COURSE CURRICULUM

This course equips students with advanced skills in communication, focusing on both strategic and intercultural contexts. In Corporate Communication in an Intercultural Context, students explore the impact of culture on corporate messaging, learning how to tailor communication strategies for diverse global audiences. Strategic Communication Planning & Management provides a comprehensive approach to crafting, executing, and evaluating communication strategies that align with business objectives.Strategic Digital Communication focuses on digital platforms, emphasizing the use of emerging technologies and media trends to engage audiences and support strategic goals. In Communication Skills - Content & Media Strategy, students learn how to create compelling content and manage media effectively to enhance brand messaging and stakeholder engagement.Contemporary PR - Theory & Practice delves into modern public relations, blending theoretical perspectives with practical case studies. It examines how PR operates in today’s fast-changing media and social landscapes, providing insights into reputation management, crisis response, and ethical communication.The course culminates with a Dissertation, allowing students to undertake an in-depth research project in an area of communication that aligns with their career goals or academic interests. Supported by a supervisor, this project demonstrates the ability to apply theoretical knowledge to real-world communication challenges.