COURSE CURRICULUM

In your first year of the marketing course, you will build a strong foundation in core concepts and practices. Marketing Essentials introduces you to the key principles, models, and tools of marketing, helping you understand how the marketing mix enhances customer satisfaction. Applied Marketing, PR & Communications Practice bridges theory and practice, allowing you to explore real-world marketing environments and learn how to apply various tactics to achieve organisational goals. The Communications Toolkit equips you with essential communication skills across traditional and digital platforms as you create a professional media kit and a development plan, helping you grow both personally and professionally. AI & Marketing explores how artificial intelligence is revolutionising marketing, PR, and advertising, giving you the chance to engage with contemporary tools and understand their impact on industry practices. In your second year, you’ll take a deeper dive into the practical and strategic aspects of marketing. Marketing Research builds on your ability to design and conduct research projects, equipping you with the skills to collect, analyse, and interpret data. Campaign Planning focuses on the consumer journey across multiple channels, both digital and physical, and teaches you how to develop effective campaign strategies. Integrated Brand Communications explores the power of branding in competitive environments, giving you experience in building and managing brand communication across different sectors. In your final year, the focus shifts to advanced strategy and independent research. Marketing & Digital Strategy helps you evaluate market environments and apply strategic tools to solve business problems. Sustainable Marketing challenges you to integrate ethics and environmental responsibility into marketing decisions. Your Individual Research Project allows you to investigate a topic of your choice in depth, either through a traditional dissertation or a practical study. Finally, Services Marketing examines the dynamics of marketing within the global service sector, preparing you for work in today’s service-driven economy.