COURSE CURRICULUM

In the first year of your marketing and communications course, you’ll build a solid foundation in key marketing principles and communication practices. Marketing Essentials introduces you to core models and concepts such as the marketing mix, helping you understand how organisations satisfy customer needs. Applied Marketing, PR & Communications Practice deepens this understanding by showing how marketing, public relations, advertising, and digital content operate in real-life scenarios. You’ll learn to apply marketing tools to meet organisational goals and begin evaluating the effectiveness of those strategies. The Communications’ Toolkit helps you develop hands-on communication skills by building a media kit and personal development plan, sharpening your ability to work across traditional and digital platforms. The AI & Marketing module introduces the growing influence of artificial intelligence on the field, including how it is used in campaigns, customer analysis, and content creation. In the second year, you’ll move into more strategic areas. Contemporary Public Relations focuses on modern communication challenges in global and corporate contexts, including stakeholder engagement, digital management, and crisis communication. Campaign Planning gives you practical insight into creating effective, customer-focused strategies across various platforms. Integrated Brand Communications explores how branding works in today’s saturated marketplace, offering hands-on opportunities to build brand communication plans. The Global Communications Project immerses you in international teamwork, where you’ll collaborate with students from universities across the world to deliver a campaign for a real client, enhancing your intercultural and professional skills. In your final year, you’ll shift to strategic and consultancy-focused modules. Marketing & Digital Strategy trains you in analysing market dynamics and creating value-driven strategies. PR Consultancy: Communications Audit lets you apply your skills in a live business environment. You’ll also complete an Individual Research Project tailored to your interests, alongside PR Consultancy: Competitive Pitching, where you’ll respond to a real agency brief, enhancing your entrepreneurial and business acumen.