COURSE CURRICULUM

This international business course offers a comprehensive foundation in global commerce, organisational strategy, and contemporary economic and technological influences. In the first year, students are introduced to core business concepts beginning with Entrepreneurial Strategy and the Global Business Environment, which provide an understanding of macro-economic issues and the functioning of international markets. Marketing and the Digital Customer Experience explores how organisations can build brand loyalty through customer-oriented strategies and modern marketing principles. Accounting and Finance for Managers equips students with the tools to interpret financial statements and assess business performance, essential for effective decision-making. Data Decisions and Understanding AI introduces students to the growing influence of data analytics, big data, IoT, and AI in shaping business practices, offering practical experience with digital tools. Managing Organisations and People rounds off the year with a deep dive into leadership, motivation, and team dynamics, considering the influence of culture and global working environments. The second year builds on this foundation with modules such as International Operations and Global Supply Chain Management, which address the challenges of outsourcing, offshoring, and managing logistics in a global context. Innovation, Technology and the Consumer encourages critical thinking about how new technologies shape consumer behaviour and business models. Business Finance expands on financial principles introduced in year one, while International Trade Policy and Practices explores the practicalities of global trade operations including documentation, financing, and legal frameworks. Students also examine environmental and social responsibility through Sustainable Development and Navigating Global Influences, which address climate change, policy-making, and ethical global business practices. In the final year, students study International Business Strategy, where they develop the tools to formulate and implement strategies in multinational environments. Cross-Cultural Management and Diversity explores the complexities of managing diverse teams, while Management of International Business offers insights into global market entry and the ethical dimensions of international decision-making.