COURSE CURRICULUM

This business course offers a comprehensive and modern learning experience, structured to provide students with essential knowledge in marketing, finance, sustainability, strategy, and leadership. In Year 1, students begin by exploring the fundamentals of business operations and the customer experience in modules like Marketing & the Digital Customer Experience, where they understand the importance of customer orientation and marketing strategies. Accounting & Finance for Managers equips them with the ability to interpret financial statements and make informed decisions, while Data Decisions & Understanding AI introduces the role of big data, AI, and analytics in shaping business strategy and decision-making. The Managing Organisations & People module develops an understanding of motivation, leadership, and team dynamics in a global business context. Global Business Environment enables students to understand macroeconomic theories and international market challenges. Year 2 deepens practical and professional competencies through Developing Professional & Employability Skills, enhancing leadership attributes and preparing students for the job market. Sustainable Development Goals and Planning for Sustainability provide critical insight into how global challenges influence business conduct and strategy, encouraging students to evaluate sustainable business practices. Business Finance continues to develop analytical financial skills, while Operations & Supply Chain Management focuses on building competitive advantage through effective operations. Managerial Decision Making sharpens students' ability to resolve real-world business dilemmas using ethical and strategic frameworks. In the final year, students apply their accumulated knowledge through the Consultancy Project, engaging directly with real clients to solve strategic problems. The curriculum then branches into key areas such as Governance, Ethics & Corporate Social Responsibility, and Integrated Reporting for Sustainability, ensuring graduates can address environmental, social, and governance (ESG) demands. Business Strategy refines students’ abilities to assess and implement organisational strategies, while Sustainability Themes and Strategic HRM for Leaders explore leadership, ethics, and the long-term implications of sustainable development, positioning graduates as informed and responsible business professionals.