COURSE CURRICULUM

The Business and Marketing Management course offers a comprehensive education that prepares students for strategic roles in a dynamic business environment. In the first year, students build a solid foundation by exploring marketing principles, customer orientation, and digital engagement through modules like Marketing and the Digital Customer Experience. They also gain financial literacy in Accounting and Finance for Managers, learning how to analyse financial data for informed decision-making. Entrepreneurial Strategy and Data Decisions & Understanding AI introduce students to the importance of innovation, data, and ethical business practices in modern organisations. Modules like Managing Organisations and People and Global Business Environment offer insights into leadership, motivation, team dynamics, and the broader economic context businesses operate within. The second year focuses on applying knowledge and developing employability. In Developing Professional and Employability Skills, students refine their personal brand and job market readiness. Market Analysis and Business Finance deepen their understanding of consumer behaviour, financial decision-making, and stakeholder impact. Operational efficiency and supply chain optimisation are explored in Operations and Supply Chain Management, while Managerial Decision Making introduces ethical considerations and the psychology behind business decisions. Sustainable Marketing Planning teaches students how to craft marketing strategies with a focus on environmental and social responsibility. In the final year, students apply their learning in real-world contexts through a Consultancy Project, working with a client to solve business challenges. Strategic thinking is developed through Business Strategy, Strategic Marketing, and Strategic HRM for Leaders, helping students align business functions with long-term goals. Elective options like Governance, Ethics and Corporate Social Responsibility or Contemporary Brand Management allow students to tailor their focus. A work placement year offers hands-on industry experience, while Digital Strategy prepares them to design and implement effective digital marketing plans. The course integrates theory, practice, and innovation to equip graduates for diverse roles in business and marketing.