COURSE CURRICULUM

In the first year of the business program, you will develop foundational knowledge across key areas essential for a successful career in business and management. Entrepreneurial Strategy introduces you to the principles and mindset needed to identify and exploit business opportunities. Global Business Environment helps you understand how macroeconomic factors and international markets shape the global economy. Marketing and the Digital Customer Experience explores contemporary marketing strategies, customer-centric approaches, and digital tools used to build brand loyalty. Accounting and Finance for Managers teaches you how to interpret financial data, assess company performance, and make sound financial decisions. In Data Decisions and Understanding AI, you will explore the evolving role of data analytics and artificial intelligence in driving modern business practices. Managing Organisations and People provides insight into leadership, team dynamics, intercultural competence, and organisational behaviour in a global context.In your second year, you will apply your knowledge to more complex and practical business challenges. Business Finance focuses on how financial principles guide organisational decision-making. Innovation, Technology and the Consumer enables you to analyse how businesses adopt and adapt to new technologies. Operations and Supply Chain Management teaches you how businesses create competitive advantage through efficient processes and supply networks. Managerial Decision Making develops your ability to critically assess decisions involving ethics, strategy, and negotiation. Managing a Small and Sustainable Business gives you the opportunity to develop a socially responsible start-up concept, while Developing Professional and Employability Skills focuses on personal branding, self-awareness, and job market readiness.In the final year, you will consolidate your learning through real-world projects and strategic analysis. The Consultancy Project lets you work directly with a client to solve a business problem. Entrepreneurship in a Challenging Global Economy explores how entrepreneurs adapt to global challenges. Business Strategy and Strategic HRM for Leaders focus on aligning corporate goals with workforce management. Procurement and Supplier Management rounds out the program by examining strategic supplier relationships and their impact on overall business performance.