COURSE CURRICULUM

The curriculum spans three years. Year 1 introduces core concepts: Introduction to Marketing, Introduction to Management, Statistics and Computing for Management, and Economics for Business. Year 2 builds depth with modules like Consumer Behaviour, Marketing Research, Digital Marketing, and Marketing Management Essentials. Students also take electives in areas such as Entrepreneurship or Accounting. Year 3 focuses on advanced topics: Strategic Marketing, Brand Strategy, Global Marketing, and a Marketing Simulation. A dissertation or major project allows specialization. Optional modules include Advertising, Services Marketing, and Critical Perspectives in Marketing. The program includes group work, presentations, and an optional industry placement year, enhancing practical skills. Assessment combines exams, essays, reports, and projects.