COURSE CURRICULUM

The curriculum includes core modules such as Big Data and Business Analytics, Statistics and Econometrics, Data Mining and Machine Learning, and Business Forecasting. Students also undertake a consultancy project or dissertation. Optional modules may cover topics like Digital Marketing Analytics or Supply Chain Analytics. The program integrates theoretical foundations with hands-on experience using industry-standard software. Assessment is through coursework, exams, and group projects, ensuring a comprehensive understanding of analytics tools and their application in business contexts.