COURSE CURRICULUM

The curriculum is structured over three years. Year 1 covers foundational modules including Introduction to Marketing, Consumer Behaviour, Principles of Advertising, and Business Environment. Year 2 delves into Digital Marketing, Market Research Methods, Brand Management, and Integrated Marketing Communications. Year 3 includes advanced topics such as Strategic Marketing, Advertising Campaigns, International Marketing, and a final dissertation or project. Optional modules may include Social Media Marketing, Public Relations, or Entrepreneurship. An optional sandwich year offers a professional placement. Assessment methods include exams, reports, presentations, and group projects, ensuring a blend of theoretical and applied learning.