COURSE CURRICULUM

The curriculum is structured over three years. Year 1 introduces foundational skills in art direction, creative processes, and cultural studies, with modules on visual communication, design principles, and industry overviews. Year 2 advances to specialized topics like campaign development, digital tools, and collaborative projects, including electives in curation or events. Year 3 focuses on advanced practice, a major project, dissertation, and professional development, with options for industry placements. Assessment includes portfolios, presentations, and written work. The program integrates theory with hands-on experience, covering software like Adobe Creative Suite and emerging technologies.