COURSE CURRICULUM

The curriculum is structured over one year, comprising core and optional modules. Core modules include: Digital Marketing in Practice, Marketing Management in a Digital Age, Consumer Behaviour, Research Methods, and a Digital Marketing Project or Dissertation. Optional modules may cover topics like Social Media Marketing, SEO and Content Marketing, Data Analytics for Marketing, and International Marketing. The program includes a mix of lectures, seminars, workshops, and independent study. Assessment methods encompass essays, reports, presentations, exams, and a final research project. The curriculum is designed to build both strategic thinking and practical skills, culminating in a substantial project where students apply their learning to a real digital marketing challenge.