COURSE CURRICULUM

The MSc International Marketing program offers a structured approach to developing advanced knowledge and practical skills in marketing within a global context. In September, students begin with mandatory modules in Contemporary Consumers, International Strategic Marketing, and Marketing Metrics, which provide a foundation in understanding consumer behaviour, developing international marketing strategies, and analysing marketing performance. Optional September modules, such as Strategic Innovation Management and Databases and Information Systems, allow students to explore specialised areas and enhance technical or strategic expertise. In January, the curriculum continues with mandatory modules in Research Philosophy and Practice, Branding and Communications, and Sustainable Marketing, equipping students with research skills, brand management knowledge, and insights into environmentally and socially responsible marketing practices. Students may further tailor their learning through optional modules such as Managing Diversity in Business or Social Media Marketing, enabling them to focus on specific professional interests. The program culminates in May with the International Marketing Dissertation, a substantial research project that allows students to apply their learning to a self-selected marketing topic, developing critical analysis and independent research capabilities. Throughout the program, students build transferable skills in communication, teamwork, analytical thinking, and ICT, preparing them to address complex marketing challenges and pursue careers in international marketing, brand management, digital marketing, consultancy, and related professional fields.