COURSE CURRICULUM

The MSc International Marketing with Consumer Psychology program provides a comprehensive foundation in marketing and consumer behaviour within global contexts. In September, students complete mandatory modules in Contemporary Consumers, International Strategic Marketing, Marketing Metrics, and Introduction to Human Factors, developing an understanding of consumer behaviour, strategic marketing approaches, analytical techniques, and psychological principles influencing human interaction with products and services. In January, core modules include Research Philosophy and Practice, Branding and Communications, and Psychology for Marketing, equipping students with research skills, brand management knowledge, and insights into the psychological factors shaping consumer decision-making. Optional modules such as Sustainable Marketing or Social Media Marketing allow students to tailor their learning to specific professional interests. The program culminates in May with the International Marketing with Consumer Psychology Dissertation, an independent research project that enables students to apply theoretical knowledge to a topic of their choice, fostering critical thinking and practical research skills. Throughout the course, students develop transferable professional skills including communication, teamwork, analytical thinking, and ICT proficiency, preparing them to address complex marketing and consumer psychology challenges. Graduates are equipped to pursue careers in international marketing, consumer research, brand management, digital marketing, and consultancy, combining technical expertise with an understanding of human behaviour in diverse global markets.