COURSE CURRICULUM

The BSc (Hons) Psychology and Marketing program at Heriot-Watt University provides a comprehensive and integrated study of both disciplines, combining theory, research, and practical application. In the first year, students build foundational knowledge in psychology, including introductory courses in cognitive and social psychology, alongside core marketing principles, research methods, and professional skills. The second year expands on these foundations with courses in developmental and cognitive psychology, social psychology, consumer behaviour, and advanced marketing concepts, while continuing research skills development. In the third year, students explore specialised topics such as cognition across the lifespan, biological psychology, personality, and cross-cultural psychology, complemented by optional marketing modules including responsible marketing, global strategic marketing, and digital analytics. Research methods remain central throughout, preparing students for advanced inquiry and evidence-based practice. The final year focuses on independent research through a two-part research project, alongside contemporary marketing issues and optional courses that allow students to tailor their studies, including workplace psychology, neuropsychology, psychology of education, counselling, branding, digital marketing, and marketing sustainability. Optional international experience and elective modules provide flexibility to match individual interests and career aspirations. Across all years, the program integrates interdisciplinary learning, practical application, and industry relevance, equipping graduates with the knowledge, analytical skills, and professional competence to pursue careers in psychology, marketing, or roles combining both fields, as well as providing a solid foundation for further study or research.