COURSE CURRICULUM

The modules listed provide a comprehensive learning experience across various aspects of business, marketing, and leadership, equipping students with skills and knowledge essential for contemporary challenges. The Ethics, Sustainability, and Governance module lays a foundational understanding of how these elements impact various sectors, emphasizing corporate responsibility, ethical leadership, and governance structures. Students gain insights into how to handle ethical risks and align decision-making with ethical frameworks to ensure the continuity of organizations. In contrast, the Postgraduate Research Methods module sharpens research skills, preparing students for academic projects like dissertations or consultancy reports by familiarizing them with global best practices and leading business research methodologies. The Developing Leadership for the Common Good module focuses on historical and modern leadership theories, encouraging students to reflect on their leadership style and areas for improvement, ensuring they can lead responsibly in alignment with the Common Good principles.The Consumer Behaviour and Ethical Consumption module dives deep into the psychological, social, and economic factors influencing consumer decisions, with a special emphasis on ethical consumption, sustainability, and experiential consumption. It combines theory and real-world case studies to help students understand contemporary consumer trends. The Marketing Insights & Analytics module addresses the growing need for data-driven marketing skills, introducing students to machine learning and analytics to monitor and improve marketing performance. It highlights responsible data collection, in alignment with Sustainable Development Goals, preparing students for the digital marketing landscape. The International Marketing, Planning, and Strategy module equips students with the strategic marketing skills required for global markets, fostering responsible leadership. Creative Brand Management emphasizes sustainability, brand purpose, and activism, encouraging students to develop ethical branding strategies. The Integrated Digital Marketing Communications module explores both traditional and digital tools, such as AI and virtual reality, to create integrated marketing plans, while the Applied Digital Skills: Project Module gives hands-on experience in digital marketing for social enterprises and SMEs, developing both digital skills and industry connections. Together, these modules prepare students for dynamic, responsible roles in business, marketing, and leadership.