COURSE CURRICULUM

This postgraduate program is designed to provide students with a robust understanding of the key concepts in tourism, events, hospitality, and business management, while integrating essential principles of ethics, sustainability, and governance. The Ethics, Sustainability, and Governance module teaches how these issues shape decision-making across sectors, emphasizing corporate responsibility, ethical leadership, and accountability structures. This helps students understand the connection between ethics and risk governance, providing tools to manage risks that could impact an organization's reputation and long-term viability. A focus on research methodologies in the Postgraduate Research Methods module prepares students for conducting high-quality research, which they can apply to dissertations, reports, or consultancy projects. Leadership development is a key component, with the Developing Leadership for the Common Good module providing students with historical and contemporary leadership theories to become effective leaders aligned with the principles of the Common Good. In the tourism and events sector, the Destination Management module explores the complexities of managing tourism destinations, with a focus on the relationships between stakeholders and the importance of strategic planning. Similarly, the Designing Tourism and Event Experiences module highlights the role of experience management in creating memorable and valuable consumer experiences. Financial management is addressed in the Revenue and Cost Management module, helping students understand the economic and financial challenges in the tourism, events, and hospitality industries. The Event Planning, Marketing, and Management module encourages hands-on experience in planning and executing live events, while the Sustainable Development for Tourism, Events, and Hospitality module teaches students how to address sustainability challenges in these sectors. Lastly, the International Marketing, Planning, and Strategy module equips students with the skills to create competitive marketing strategies in a global context, promoting responsible leadership and the principles of global citizenship. This comprehensive curriculum prepares students to tackle contemporary challenges in global tourism, events, and hospitality management.