COURSE CURRICULUM

This international marketing-focused program integrates practical experience, academic theory, and professional development to prepare students for dynamic roles in a global business environment. Throughout the course, students explore key areas such as brand development, sustainable marketing practices, digital engagement, logistics, and market strategy, all within a framework of responsible business conduct.The module on Career Planning and Professional Development introduces core professional skills including leadership, teamwork, negotiation, and conflict resolution, providing a strong foundation for career success. Consumer Insights deepens this understanding by exploring ethical marketing in relation to sustainability, human rights, and environmental impact. Brand Lab and International Communications builds on this foundation by teaching students how to manage brand identity, equity, and cross-cultural messaging.A global perspective is emphasised in Innovation and Global Marketing Logistics and International Marketing Strategy, where students learn to evaluate marketing logistics and develop international marketing plans in response to global trends and ethical challenges. The program also embeds the UN’s Principles for Responsible Management Education (PRME), particularly in International Marketing Concepts for Sustainable Practice, promoting corporate accountability and inclusive economic development.Students gain essential technical capabilities in Digital Marketing, Analytics and Storytelling with Data, acquiring practical knowledge in digital engagement and analytics. Research readiness is developed through the Introduction to Research Methods module, which equips students to undertake effective research projects.To enhance employability, students choose from a suite of Professional Practice modules. These include hands-on experiences such as work placements, consultancy projects, and entrepreneurial bootcamps, as well as opportunities to gain intercultural competence or contribute to academic research. Each pathway is designed to provide real-world insights and transferable skills, aligning with career aspirations across sectors. Overall, the program supports the development of marketing professionals who are ethically informed, strategically minded, and globally competent.