COURSE CURRICULUM

The MSc in International Fashion Marketing offers a comprehensive and forward-looking curriculum designed to prepare students for leadership roles in a rapidly evolving global fashion industry. The course includes core modules that provide a foundation in ethics, sustainability, and governance, ensuring graduates understand how to build accountable and ethical organizations across private, public, and non-profit sectors. Research skills are developed through the Postgraduate Research Methods module, culminating in a dissertation or consultancy project. Leadership development is emphasized in the Developing Leadership for the Common Good module, which focuses on ethical leadership and practical skills aligned with social impact. The Global Fashion System module explores the structure of the fashion industry, emphasizing circular economy principles and global supply chains. Strategic Fashion Brand Management teaches students how to build and maintain successful fashion brands in a fast-changing, globalized environment. The Omni-channel Fashion Communications module equips students with the knowledge to use integrated communication strategies across digital and traditional platforms. Consumer Behaviour and Sustainable Fashion Consumption addresses psychological, economic, and social factors influencing consumer decisions and how to shift consumption patterns toward sustainability. Fashion Buying, Merchandising and Logistics offers insight into trend analysis, international sourcing, financial planning, and supply chain management. Finally, International Fashion Marketing, Planning and Strategy provides strategic tools for navigating global markets and responding to environmental and social challenges. Overall, the program blends academic theory with practical application, preparing students to become agile, ethical, and strategic professionals capable of addressing the challenges of the modern fashion landscape.