COURSE CURRICULUM

The modules outlined offer a comprehensive exploration of contemporary media, leadership, ethics, and research, with a consistent emphasis on equality, diversity, and inclusion. Global Media Industries introduces students to the rapidly evolving digital media landscape, focusing on issues such as globalisation, platformisation, and power dynamics in digital spaces. It provides analytical tools to assess media representation and social justice. Understanding Creativity & Storytelling shifts focus to unscripted media, encouraging creative development informed by ethical considerations and audience diversity. Social Semiotics and Product Analysis enhances critical thinking by teaching students to analyse communication across multimodal platforms, particularly in terms of representation and bias. Ethics, Sustainability and Governance expands this awareness by linking corporate responsibility to risk and accountability, equipping students to manage sustainability-related challenges ethically. Decoding Media Audiences challenges traditional views of passive media consumers, offering insight into audience empowerment and engagement in the Web 2.0 era, while also encouraging critical evaluation of representation and access. Digital Project Design brings together content creation and leadership in a practical setting, where students manage real-world digital projects while considering equity and inclusion. Data Analytics provides technical skills in data interpretation, mining, and visualisation, key for evaluating media trends and informing strategic decisions. Postgraduate Research Methods supports academic and professional research by developing skills in both qualitative and quantitative methodologies, forming a foundation for dissertations or consultancy projects. Finally, Developing Leadership for the Common Good prepares students for ethical and effective leadership by examining various leadership theories and encouraging personal reflection. The combination of theoretical grounding and practical skills throughout these modules prepares students to critically engage with media and organisational challenges in a socially responsible and inclusive way, aligning creative and business practices with values that promote equity and the common good.