COURSE CURRICULUM

The Marketing degree program provides students with a comprehensive understanding of key marketing principles and practices, with a focus on innovation, digital content, and strategic decision-making. In Year 1, students are introduced to core modules such as Global Challenges for Business & Society, Principles of Marketing, and Introduction to Digital Image Creation, establishing a strong foundation in both marketing theory and the role of digital media in business. Innovation for Sustainable Marketing offers insights into developing marketing strategies that promote sustainability. Optional modules, like Comedy in Media and Management Theory and Concepts, allow students to tailor their learning to their personal interests.In Year 2, students build on their knowledge with core modules like Fundamentals of Financial Management for Decision Makers and Brand Management. Consumer Behaviour and Applications and Digital Content Creation further develop students' skills in understanding market dynamics and creating digital marketing campaigns. Social Media Marketing helps students navigate current trends in digital marketing. Optional modules such as Feature Writing and Magazine Journalism and Contemporary Economic Issues offer additional ways to broaden expertise.Year 3 focuses on applying knowledge through practical, strategic modules like Integrated Marketing Communications, Business Case Investigation, and Strategic Marketing Planning. Students also learn how to leverage Marketing Analytics for Strategic Decision Making and develop their digital skills through Digital Presentation and Portfolio. Students can further enhance their experience by participating in Professional Practice 1 and Work Experience Placement, allowing them to gain hands-on industry experience.In the final year (Year 4), students engage with critical marketing concepts in modules such as New Perspectives in Critical Marketing and Consumer Society and Global Brand Storytelling. The Honours Research Project enables students to conduct independent research in an area of interest. The program also includes Graduate Talent Employability, focusing on preparing students for the job market. Optional modules like Digital Media and Society and Applied Digital Project offer students the chance to specialize in current trends and digital innovations within the marketing field, ensuring they are well-prepared for the ever-evolving marketing industry.