COURSE CURRICULUM

The BA (Hons) International Fashion Branding degree combines creative and business-focused learning to prepare students for careers in fashion marketing, branding, and communication. In Year 1, students are introduced to the global and cultural dimensions of the fashion industry through modules such as Global Challenges for Business and Society, Fashion Industry Fundamentals, Fashion History & Global Culture, and Principles of Fashion Branding. They also begin developing technical and managerial skills with Introduction to Digital Image Creation and Fundamentals of Managing People.In Year 2, students explore consumer-focused branding strategies with modules like Fashion Brand Development, Consumer Behaviour and Application, and Fashion Brand Promotion. Digital content creation becomes a key area of focus, and students also strengthen their business acumen through Fundamentals of Financial Management for Decision Makers, linking fashion marketing with financial decision-making.Year 3 builds on this foundation with a global and strategic perspective. Modules such as Business Case Investigation: Global Circular Fashion Value Chain and Strategic Marketing Planning encourage students to think critically about sustainability and long-term brand strategy. Practical modules in Digital Presentation and Portfolio and Fashion Buying and Visual Merchandising help students sharpen their visual and commercial communication skills. Marketing Analytics for Strategic Decision Makers teaches students how to use data to inform and enhance brand performance.In the final year, students apply their knowledge creatively and strategically. Creating and Designing Experiences (Fashion) focuses on experiential branding, while the International Fashion Brand Management and Communication project allows students to develop and execute a comprehensive brand strategy. The Honours Research Project enables independent exploration of a specialist topic, demonstrating academic and industry insight. Graduates leave equipped with both creative flair and commercial awareness, ready for roles in fashion marketing, brand management, buying, or digital communications.