COURSE CURRICULUM

The Business & Digital Marketing degree at Falmouth University is a three-year program designed to develop innovative, ethical marketing professionals adept in the digital landscape. In the first year, students gain a foundational understanding of the commercial environment through modules like Fundamentals of Business, exploring financial systems and legal structures, and Market Intelligence, which teaches robust research methods for market analysis. Wellbeing emphasizes personal and professional development, while Exploring Sustainability and Data Management address sustainable practices and data ethics. Principles of Marketing introduces marketing’s role in business perception. The second year builds on these foundations, focusing on digital marketing and management skills. Social Media Marketing and Consumer Psychology deepen platform-specific strategies and behavioral insights, while Financial Management and Project Management enhance financial literacy and leadership techniques. Collaborative Working and Research Methods involve live briefs and research projects, fostering teamwork and critical thinking. In the third year, students undertake a complex Digital Marketing Research Project, creating a consultancy plan, and explore Digital Marketing Events to master event management. Strategy and Branding develop strategic and brand communication skills, while Leadership and Professional Development build reflective practice and portfolios for career readiness. Through guest lectures, workshops, and live briefs, students connect with industry, graduating with a robust skill set in digital marketing, strategic thinking, and ethical practice, prepared for careers or further study in a dynamic, data-driven market, enriched by Falmouth’s inspiring coastal setting.