COURSE CURRICULUM

This course in media production and content creation provides a comprehensive journey through the evolving landscape of storytelling and multimedia communication. In the first year, students build foundational skills in visual and audio production, storytelling, and creative problem-solving. Key modules include learning industry tools in Creative Problem Solving, understanding audiovisual storytelling for digital platforms in Digital News Lab, and exploring the media landscape and professional standards in The Information Age. Modules like Discovery and Represent guide students in expressing original ideas through filmmaking and developing documentary skills while working within industry guidelines. Agency Life introduces the dynamics of professional agency work.In the second year, the focus shifts toward refining technical skills in video creation, art direction, and copywriting, alongside learning about content creation for web, social media, and print. Students work on live industry briefs and engage with global professionals. Modules such as Media Lab and Digital News Lab: Local is Global enhance understanding of media channels and global reporting. Making Magazines gives practical insight into editorial work, while Collaboration encourages teamwork and project management in realising original creative projects. Global Creators brings international voices and industry perspectives into the classroom.The final year is centred around preparing for employment by building a professional portfolio and sharpening business development skills. In Digital News Lab: Going Live, students operate in a live newsroom environment. The Final Year Project, developed and then showcased, reflects each student’s unique creative or professional aspirations. For the final module, students choose between building a Final Portfolio by working on competition briefs or creating a Mini-Documentary that highlights their storytelling and production abilities. Throughout the course, emphasis is placed on creativity, professionalism, collaboration, and critical thinking, ensuring graduates are equipped to enter the media industry with a robust and relevant skill set.