COURSE CURRICULUM

The Fashion Marketing degree provides a progressive and industry-focused journey that equips students with the creative and strategic skills needed for a successful career in fashion marketing. In the first year, students are introduced to essential marketing concepts, branding, communication, and content creation, developing a strong foundation in research, business, digital tools, and production. Key modules such as Marketing Essentials, Branding, and Visual Communications help students understand the fashion industry’s language and visual identity, while modules like Belonging and Histories encourage critical thinking and awareness of inclusivity and global cultural narratives. In the second year, the emphasis shifts towards professional practice and industry insight. Students explore global fashion ecosystems, sustainable futures, promotional campaigns, retail operations, and collaboration through practical and challenge-based learning. They deepen their understanding of consumer behavior, fashion retail trends, and marketing’s role in shaping global fashion. Theories modules continue to enhance critical writing and conceptual positioning. In the final year, students align their professional identity with their career goals. Through self-directed projects, including a dissertation and a final major marketing project, they research, plan, and deliver campaigns or strategic outputs. Modules such as Professional Strategies and Marketing Strategies prepare students for life after graduation, focusing on personal branding, portfolio development, and navigating future career opportunities in a rapidly evolving industry.