COURSE CURRICULUM

This advertising degree provides a comprehensive and progressive learning journey, equipping students with the creative, strategic, and practical skills needed for a successful career in the advertising industry. In the first year, students are introduced to the fundamentals of advertising and marketing communications through hands-on workshops and studio-based activities. They develop core skills in copywriting, art direction, strategy, pitching, and problem solving, while gaining industry insight through visits to London-based advertising agencies. Modules include Copywriting, Creative Problem Solving, Design and Art Direction, Adland, Agency Life, and Strategy and Planning, laying a strong foundation for creative and strategic thinking.The second year focuses on applying and expanding these skills across multimedia and multichannel campaigns. Students explore brand creation, media strategy, data analysis, and behavioural science to develop impactful campaigns that can drive social change. Working on live briefs set by charitable organisations, students pitch their ideas to industry professionals with the chance of real-world implementation. Key modules include Media Lab, Brand Creation, Behaviour Change for Good, Campaigns, and Global Creators, encouraging students to think globally and act creatively.In the final year, students focus on building a professional portfolio and preparing for industry entry. They work on advanced campaigns, participate in global competitions like D\&AD New Blood, and complete a final-year project accredited by the Chartered Institute of Marketing (CIM), with the opportunity to earn a CIM qualification. The year emphasizes professional development, with support for freelancing or starting a business. Modules include Final Year Project – Development, Advanced Campaigns, Final Year Project – Showcase, and Final Portfolio. Throughout the course, students benefit from a practical, industry-focused approach, gaining the creative and strategic capabilities essential for success in the fast-paced world of advertising.