COURSE CURRICULUM

The course is structured around a series of modules that cover the key aspects of creative advertising. These include: Creative Thinking and Idea Generation, where you develop concepts and ideas; Advertising Strategy, focusing on planning and research; Copywriting and Art Direction, honing your skills in writing and visual design; Digital Advertising, exploring online and social media campaigns; and a final Major Project where you create a professional portfolio. You will also participate in live briefs and competitions to gain real-world experience.