COURSE CURRICULUM

This course offers a comprehensive and practical curriculum aimed at preparing students for leadership roles in the global sports and events industries, with a strong focus on sustainability, innovation, and strategic thinking. The module on sustainability and innovation introduces students to the challenges and opportunities surrounding environmental and social responsibility in sports and events, encouraging them to engage with global sustainability frameworks like the UN SDGs and cutting-edge technologies such as AI and digitalisation. Through the people, relationships, and leadership module, students delve into the complexities of managing diverse stakeholder groups, fostering inclusive leadership practices, and navigating cultural dynamics within international sporting and event contexts. Strategic sport marketing explores how commercial objectives align with heritage and social responsibility, giving students the tools to develop impactful branding and engagement strategies that reflect broader societal values. The sport governance, policy, and legal environment module provides critical insights into how governance structures and legal frameworks shape the operation of sports and esports organisations worldwide, including crisis management and regulatory impact on both elite and grassroots levels. Research and insights for decision making equips students with advanced research and consultancy capabilities, enabling them to produce evidence-based solutions for contemporary business challenges. This leads into the postgraduate project, where students conduct an in-depth, independent investigation or consultancy assignment on a chosen topic. Whether they opt for a traditional dissertation, a client-based consultancy project, or the development of a full business plan, the project integrates academic knowledge with real-world application, demonstrating students’ ability to apply theoretical understanding to complex industry problems. Altogether, this curriculum is designed to foster strategic, innovative, and socially conscious professionals ready to make a meaningful impact in the sports and events sectors.