COURSE CURRICULUM

The program includes several core modules that equip students with the skills to excel in the global fashion marketing industry. The Digital Marketing Strategy and Planning module explores key concepts and tools in digital marketing, such as social media, email marketing, and content marketing. Students will develop strategic thinking, campaign planning, data analysis, and performance measurement skills, while staying updated on trends like AI, machine learning, and voice search.The Sustainable Fashion Futures module delves into sustainable business models and marketing strategies, focusing on environmental and social impacts, product transitions, and industry best practices. Students will explore how to address sustainability issues, guided by the UN's Sustainable Development Goals.Brand Storytelling and Content Marketing teaches students how to strategically use narratives to build brand identity and engage audiences. It covers creative campaigns, segmentation strategies, and the latest trends in AI, data analytics, and personalized content. Students will also develop visual storytelling skills through photography and video production.In the Fashion Event and Brand Activations module, students gain practical knowledge in managing and promoting fashion events. This module covers project planning, marketing tools, sustainability in event planning, and the integration of AI and AR/VR technologies for branding. Students will also enhance their visual marketing techniques using photography and video studios.Additionally, students have the option to extend their program with a Master’s with Professional Placement. This allows them to apply their academic learning in a real-world setting, with a professional placement that can be secured during the first semester. The final 60-credit project will be based on this experience.To complete the master’s, students choose between a Dissertation or an Internship Project. Both options require in-depth research or hands-on industry experience, with the dissertation linked to a professional placement or practice experience, and the internship offering a nine-week, supervised project with industry mentors. Both projects are assessed and provide practical applications of the knowledge gained throughout the course.