COURSE CURRICULUM

The postgraduate marketing program offers a dynamic and in-depth curriculum designed to equip students with the advanced knowledge and skills needed to thrive in the evolving marketing landscape. The first module, Marketing for Sustainable Growth, explores the intersection of marketing, sustainability, and customer relationships. Students will learn how to use technology responsibly to meet demand while promoting inclusivity, social responsibility, and environmental sustainability. Real-world client projects with sustainable businesses provide practical experience. The second module, Marketing Practice in a Connected World, focuses on the skills required to manage successful marketing teams, interpret financial data, and engage with diverse global audiences. Students will also compete in the CIM: The Pitch competition, gaining hands-on experience in developing and presenting marketing campaigns for real businesses.In Agile Digital Marketing, students will learn to adapt marketing strategies using agile methodologies and a growth mindset to keep pace with rapidly changing market conditions and consumer behaviours. This hands-on module will explore contemporary digital marketing theories, trends, and practical digital campaigns in the DigiComm lab. The Big Data and Analytics module equips students with the ability to harness big data and analytics to make informed marketing decisions. Students will engage with industry leaders and apply data processing and visualization techniques to real-life case studies.The final module, Postgraduate Project, allows students to demonstrate their expertise by completing a research-based dissertation, consultancy project, or business plan. This project will enable students to apply their learning by gathering, analysing, and critically evaluating data to draw conclusions and make recommendations. The project will serve as a capstone to the program, showcasing the students' ability to integrate their skills and knowledge in a professional context.