COURSE CURRICULUM

In this business analytics course, you will gain a structured understanding of data analysis and its application in a business context. The program focuses on providing practical tools and techniques that help businesses gain a competitive advantage. In the first module, "Advanced Business Statistical Analysis," you will develop strong quantitative skills and learn to use tools like MS Excel, SPSS, R, and Python to analyze business data. This module provides the foundation for solving business challenges using advanced statistical methods. "Advanced Data Analysis Models and Business Applications" delves deeper into data mining techniques, focusing on how to apply these methods to solve complex business problems. It emphasizes predictive data mining and the critical analysis of results. The "Operations and Supply Chain Analytics" module focuses on forecasting and demand prediction in uncertain environments, using data modeling techniques to tackle real-world supply chain issues. You will also explore how to analyze case studies and predict future business needs. The "People, Relationships, and Leadership in Practice" module examines leadership and people management in organizations, emphasizing self-reflection and the development of responsible leadership skills. "Finance, Sustainability, and Performance Management" provides an overview of organizational performance, teaching you financial management tools and how to integrate sustainability into business decisions while considering economic, social, and environmental factors. Finally, the "Postgraduate Project" allows you to apply your learning to a real-world issue, whether through a research dissertation, consultancy project, or developing a business plan. This final project helps you combine theoretical knowledge with practical application in business and management.