COURSE CURRICULUM

This International Marketing MBA program is designed to help you advance your marketing career with a focus on leadership, strategic management, and digital marketing. The course includes key modules such as Leadership, Strategy and Change, where you will learn to navigate organizational change, foster innovation, and align leadership with strategy for sustainable success. The Strategic Financial Management and Analysis module covers how to integrate financial decisions with corporate strategy, including ESG factors and sustainable finance for long-term success. The Marketing Management module provides a solid foundation in essential marketing principles and frameworks, while the Digital Marketing Communication and Analysis module focuses on leveraging digital platforms to optimize campaigns and enhance brand visibility. To complete your master’s, you will choose one of two 60-credit options: the Dissertation or the Internship Project. The Dissertation allows you to apply key learnings through in-depth research on a chosen topic, with guidance from an academic supervisor to evaluate findings and deliver meaningful insights. If you have completed a professional placement or practice experience, your dissertation will be linked to that experience. Alternatively, the Internship Project offers practical experience through a nine-week supervised internship, where you will work on real-world projects with industry mentors. This experience helps you develop critical thinking, problem-solving, and communication skills while building a professional network. The final 60-credit project will be based on your internship experience, with support from the university's careers and employability team.