COURSE CURRICULUM

The MSc in Marketing is designed to provide students with comprehensive knowledge and practical skills to succeed in the evolving marketing landscape. The course begins with Marketing for Sustainable Growth, a 30-credit module that focuses on developing strategic marketing plans and campaigns that foster long-term growth while promoting inclusivity, social responsibility, and environmental sustainability. Students explore how marketing connects with sustainability and customer relationships, and how to responsibly use technology to manage demand. Marketing Practice in a Connected World, also worth 30 credits, builds on this foundation by developing skills in leadership, team management, and stakeholder engagement across global and culturally diverse environments. This module also encourages participation in real-world challenges like CIM: The Pitch, offering students the opportunity to present campaigns to industry experts. Brand Management and Storytelling, another 30-credit module, delves into the principles of building and managing strong brands through compelling narratives. Students learn how to maintain brand equity across different boundaries and platforms, gaining insights into how storytelling influences consumer perception and loyalty. Creative Disruptive Advertising, the final 30-credit taught module, challenges students to break conventional advertising norms by creating innovative and engaging campaigns. The module explores current advertising trends and technologies such as AI, augmented reality, virtual reality, and data-driven strategies. The course concludes with a 60-credit Postgraduate Project, where students undertake a research dissertation, consultancy project, or business plan. This final module requires students to apply their accumulated knowledge and skills to identify a relevant issue, conduct research, analyse findings, and develop conclusions or recommendations. This project not only demonstrates their academic and practical competence but also prepares them for real-world marketing challenges. All modules are compulsory, ensuring that graduates are well-rounded, creative, and strategic marketers capable of leading in diverse industries and dynamic environments.