COURSE CURRICULUM

The marketing program is structured over three years, with a focus on global marketing practices and their integration into business functions.Year 1 introduces foundational business concepts and marketing theory, preparing students for a career in marketing. Students will explore professional and academic skills, people management in marketing roles, principles of marketing, business data analysis, the global business environment, and digital marketing landscapes. Modules include Professional and Academic Skills, Managing People in Professional Marketing Roles, Principles of Marketing, Using Business Data, Global Business Environment, and Contemporary Digital Landscapes, all worth 20 credits each.Year 2 delves deeper into consumer behavior, strategic leadership, marketing research, integrated marketing communications, marketing operations, and strategic brand management. The focus is on understanding consumer decision-making, leadership in a global context, research methods, and integrated marketing strategies. Modules include Consumer Behaviour, Strategic Leadership, Marketing Research, Integrated Marketing Communications, Marketing Operations and Logistics, and Strategic Brand Management, each also worth 20 credits.Final Year focuses on strategic marketing issues, digital disruptions, and creative innovation. Students will engage in practical projects or placements, applying their skills to real-world marketing challenges. Modules include Contemporary Issues in Global Marketing Strategy, Digital Marketing Disruptions, and Creativity and Innovation, all worth 20 credits each. Students will also choose between a dissertation, software-based simulation, or internship to conclude their studies.This program provides a comprehensive approach to marketing, equipping students with the knowledge and practical skills needed to succeed in a globalized, digital marketing environment.