COURSE CURRICULUM

This course offers a comprehensive journey through the fields of marketing and public relations, with a strong focus on industry best practices and practical application. Over three years, students develop a solid understanding of marketing theory, communications, and PR strategy, alongside the practical skills needed to thrive in a fast-paced business environment.In year one, students are introduced to the fundamental principles of marketing and public relations. Modules include Marketing Principles, Marketing Communications, Public Relations in Context, and Contemporary Skills for Public Relations. These modules explore brand development, ethical communication, digital media strategy, and the role of PR in organisational success. Students also have the opportunity to take part in study trips and training sessions with local employers. Successful completion of year one leads to a Higher National Certificate (HNC).Year two builds on this foundation by exploring more advanced topics such as digital marketing, innovation, and entrepreneurship. Students study Digital Marketing, Entrepreneurial Marketing, Innovation in PR, and Media Relationship Management. This year focuses on creating effective digital strategies, building customer relationships, and applying innovative thinking in both marketing and PR contexts. Completing year two earns students a Higher National Diploma (HND).In the final year, the course aims to consolidate all previous learning with a strong focus on global strategies and applied research. Modules include International Marketing and PR, Advanced PR Planning and CSR, Strategic Marketing Management, and a Marketing and PR Research Project. Students explore areas such as global trade, corporate responsibility, behavioural change strategies, and long-term brand value. The final research project allows students to showcase their understanding of current marketing and PR challenges.Throughout the program, students gain access to professional bodies such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR), with the option to pursue additional professional qualifications.