COURSE CURRICULUM

In the first year, this course introduces key concepts and principles of hospitality and tourism management. You will explore the economic environment in which businesses operate, gaining an understanding of both micro and macroeconomics. Additionally, you'll focus on developing essential academic and professional skills, including personal and information handling skills, basic mathematical techniques, and critical thinking. Key modules include the Economic Environment of Business, Professional and Academic Skills, Introduction to Hospitality Operations, International Business Cultures, Contemporary Digital Landscapes, and Principles of Tourism Management. These modules provide foundational knowledge and skills, setting the stage for more in-depth studies in later years. In the second year, the focus shifts to practical applications within hospitality and tourism management. You'll study modules like Revenue and Procurement Planning for Hospitality, Tourism, and Events, Consumer Behaviour, Business Law for Hospitality, Tourism, and Events, Food and Beverage Management, Project Management for Events, and Contemporary Issues in Tourism. These modules delve into the operational aspects of the industries, exploring revenue management, consumer psychology, legal frameworks, and event management. This year builds on the skills developed in year one, enabling you to apply theory to real-world scenarios.In the final year, you will focus on more strategic management practices and have the option to choose between a research project or gaining professional experience through an internship or simulation. Modules like Research Skills for the Services and Creative Industries, International Business Strategy, Sponsorship and Brand Management for Hospitality and Events, and Tourism Destinations Management will allow you to critically analyze industry trends, develop strategic business plans, and manage destinations and events effectively. By the end of the course, you will have gained the necessary knowledge and skills for a successful career in hospitality and tourism management.