COURSE CURRICULUM

In the first year of this fashion management program, students are introduced to a range of subjects that provide a foundation for understanding the fashion industry. The modules cover professional skills development, historical and contemporary perspectives on fashion, international business cultures, and digital landscapes. Key modules include Professional and Academic Skills, which help students transition into their degree course and future career, and The History and the Future of Fashion, which explores the evolution of the fashion industry. Students also study Introduction to Contemporary Fashion Marketing, focusing on how marketing theory applies to the fashion industry in a digital age, and International Business Cultures, which builds intercultural awareness. Additionally, Contemporary Digital Landscapes examines digital marketing strategies, and Business and Management Essentials for Future Fashion Management introduces core business management concepts tailored to the fashion industry.In the second year, students focus more on the operational side of fashion, examining how garments and accessories move from concept to consumer. Modules like Consumer Behaviour help students understand purchasing decisions, while Personal Branding and Promotion in International Fashion supports students in developing their professional image. Introduction to Fashion Operations explores market segmentation and operational strategies, and Sustainable Fashion Supply Chain looks at the environmental impact of fashion production. Digital Communication and Marketing in Fashion teaches students to use online tools for marketing, and Project Management for Events provides skills for planning and delivering events.The final year challenges students to become more independent and strategic in their approach. Modules like Research Methods for the Creative and Services Industries prepare students for their final project, while Innovation and Global Entrepreneurship teaches entrepreneurial thinking. International Strategic Brand Marketing helps students develop strategies for global brands, and Creativity and Innovation focuses on fostering creativity and innovation. Students then choose between an Internship Project or a Dissertation, both of which require original research and provide a practical application of their studies.