COURSE CURRICULUM

The Fashion Communication and Promotion course is designed to help students build a comprehensive understanding of the global fashion industry through a blend of creative exploration, critical thinking, and professional development. In Year 1, students gain a broad grounding in the fashion field through modules like Fashion Communities, which introduces the support systems and key concepts shaping the industry today, and Fashion Futures, where students reflect on their development through collaborative experiences. The practical focus continues with Reshaping Fashion and Disruptive Practice, where students explore experimental processes, sustainable design, and consumer trends. Fashion Activators challenges students to respond creatively to ethical and sustainable issues, while Creative Revolutions offers insight into branding and trend influence through research and season-specific outcomes. Year 2 deepens this knowledge with more specialised modules. Critical Fashion addresses how fashion responds to sociocultural issues and teaches students to align brand messaging with contemporary movements. Fashion Communication enhances visual, written and digital skills, allowing for a distinct creative voice to emerge. The Fashion Futures: Industry Ready module supports career planning by helping students set clear goals. In Global Campaign Co-Lab, students explore international perspectives on fashion communication, gaining a deeper awareness of cross-cultural influences and environmental factors. Innovative Promotional Practice encourages unconventional marketing strategies, and New Fashion Values lets students build ambitious, experimental outputs aligned with current social and environmental conversations. In the final year, the course supports independent practice with a strong professional focus. Modules like Establishing Innovative Concepts and Developing Innovative Solutions allow students to research and experiment based on their career intentions. Fashion Futures: Graduate Ready prepares students to present their body of work confidently and professionally. The capstone module, Future Fashion Realisation, gives students the platform to create a significant final project—ranging from installations to PR campaigns—demonstrating their creative identity and readiness for the fashion industry.