COURSE CURRICULUM

In the first year of this business-related program, students engage in a shared curriculum that connects them with peers from other courses such as Advertising and Digital Marketing, Business Administration, and Sport Management. This interdisciplinary approach encourages collaborative learning, allowing students to broaden their perspective and possibly switch to a related course depending on their interests and progression. The year includes modules like Entrepreneurial Thinking, which introduces creative and critical approaches to responsible entrepreneurship within social, economic, and environmental contexts, and Entrepreneurial Ideation, where students develop and present business ideas to real-world leaders. Business Decision-Making Using Data Analysis builds an analytical mindset through applied data tools and techniques to support informed decision-making. Foundations of Management provides essential knowledge about organisational design, structure, and the broader environmental factors affecting businesses, while Organisational Behaviour explores workplace interactions, leadership styles, and people management practices. The Marketing, Digital and Social Media module rounds out the year by offering insights into how marketing strategies are influenced by digital platforms and societal trends. In the second year, the focus shifts toward deepening skills in innovation, project delivery, and event-specific management practices. Innovation in Practice involves working with external organisations to devise solutions to real-world problems, while Designing a Research Proposal prepares students for their final-year projects. The curriculum becomes more specialised with modules such as Project Management in Events and Sport, which introduces practical project lifecycle tools, and Operations Management in Sport and Events, where students analyse venue management, security, and logistics. Modules on Event Funding, Policy and Promotion, and Experience Design further enhance strategic planning and creative thinking in event settings. In the final year, students undertake a 40-credit research project on a topic of their choice, alongside modules like International Event Management, which examines global practices in event planning, and Contemporary Issues in Entertainment and Experience, offering critical analysis of real-time industry challenges.