COURSE CURRICULUM

In the first year of the program, students are introduced to foundational skills and concepts in digital media and creative industries. The curriculum is designed to provide a broad understanding of the field, covering modules such as Skills Lab, where students develop specialist skills using both analogue and digital tools, and Hack Lab and Creative Play, which involves solving live industry briefs and creating prototypes. Other key modules include From 2D to 3D Developing Visual Skills, where students work on 2D and 3D visualisation techniques, and Narrative and Storytelling, which explores how evolving media and technology impact storytelling across different creative forms. Students also gain insight into the production processes of the creative industries in the People, Pipelines and Productions module and learn about prototyping and concept development in Prototyping, Concept Development and Design.In the second year, students deepen their knowledge by engaging with advanced topics like the impact of digital technologies on society in Beyond the Digital Revolution: Contexts, and exploring transmedia storytelling and immersive design. They also focus on digital marketing and content creation, understanding the evolving role of digital marketing in modern society, and gain hands-on experience in Hacking the Immersive Pipeline, where they create extended reality experiences. The Engaging in Professional Practice module prepares students for employment by developing self-presentation skills, and Creative Collaboration offers the opportunity to work with students from other disciplines on real-world challenges.In the final year, students consolidate their learning by developing a professional digital media portfolio and engaging in speculative futures research to shape their final major project. This culminating project allows students to apply their skills and knowledge, producing a substantial piece of work that reflects their expertise and prepares them for professional practice in the digital media industry.